How I Would Approach the Role
AB Tasty sits at the core of experimentation, personalization, and digital decision-making. In Spain, the key challenge is not awareness, but helping teams make experimentation a structured, revenue-driving practice.
Spanish companies are moving from "having digital presence" to "making digital profitable." Experimentation is still seen as tactical, not strategic.
Position AB Tasty as a decision engine that enables confident, scalable experimentation, not just another CRO tool.
Consultative, value-first sales. Focus on business problems first, engage multiple stakeholders, and build long-term partnerships.
Why Spain represents a strategic growth opportunity right now
First 90 days: Foundation for sustainable growth
Agencies and consultants as deal accelerators, not resellers. Co-selling with ownership of commercial process.
Positioning AB Tasty as a platform for confident decisions and scalable experimentation, not just another CRO tool.
Consultative, value-led sales focused on sustainable revenue growth
Lead with business problems: "What's stopping you from better conversion?" not "Let me show you features"
Position experimentation as decision engine: Help them make confident choices, not just run A/B tests
Engage multiple stakeholders: CMO (wants ROI), CTO (needs integration), Product (wants speed)
Plus: Assess experimentation maturity (from random tests to structured program)
Example: E-commerce site with ~500K monthly visits, 2% conversion rate and €100 AOV.
| Current monthly revenue | ~€1.0M |
| A +5% relative uplift in conversion (e.g. from 2.0% to 2.1%) | ~€50K incremental monthly revenue |
| Annual incremental revenue | ~€600K |
Co-create success roadmap with client:
Skills, experience, and network aligned with this role
Good experience in Spanish digital market with direct access to C-level decision makers across key sectors (retail, banking, travel, FMCG).
Established relationships with top agencies (MIO, Findasense, Ebolution, Making Science, Dentsu), ready to work with from day 1.
Experience in BANT qualification, solution selling, and creating action plans that drive predictable revenue.
Experience managing complex enterprise deals with multiple stakeholders, from technical validation to executive sign-off.
Good at translating technical features into business outcomes and building strong ROI cases.
Proactive, results-oriented approach. Act as a trusted partner focused on sustainable, repeatable revenue growth.
Focused execution plan with clear milestones
This roadmap is intentionally focused on priorities and approach rather than fixed outcomes, as execution and timing depend on deal complexity and market context.
I bring good market knowledge, established partner relationships, and a consultative sales approach. I'm ready to start from day 1, building sustainable revenue through account development and partner collaboration.
"Spain is a great growth opportunity for AB Tasty. I'm ready to turn that potential into real, predictable revenue."